Dishonesty Has Many Faces
Buzzwords - Buzzwords are a tool used by the ignorant and dishonest both in and out of business. In SEO sales circles these words are used to distract and cover parts of a service or topic that people wish to avoid. SEO sales persons will toss out words like "guarantee, free, and may even inundate prospective clients with a ton of industry jargon which allows them to sidestep questions or answer them without ever really saying anything. Beware the inbound marketing sales person or rep whose smile extends through both ends of the phone. Advertising online isn't all sunshine and rainbows but they'd love for you to believe it is.
Guarantees - There are no guarantees in online marketing campaigns and anyone who tells you differently is lying. Of course there are those marketing firms that guarantee that certain things will happen to your website but what they won't ever tell you is that these things happen to all websites that start an SEO campaign. Instead they'll act as though your sudden and unexpected results are a product of clever marketing work which in turn makes you think they are something special. All new inbound marketing efforts result in a jump, albeit a temporary one, in the rankings. If a marketing firm starts throwing guarantees at you keep in mind that Google itself posted information online that definitively proves that all SEO guarantees are bogus Several other respected publications have done the same. Please consider reading those. There are then those marketing firms that claim people such as myself use the no guarantee philosophy as a shield against accountability; which itself is another form of bullshit. Marketing firms that don't get results and aren't accountable don't thrive for 10 plus years. There are an incredible number of factors that make or break an SEO campaign and the fault can not always be attributed to a mismanaged campaign or firm. Sometimes its fierce competition, a willfully ignorant and parsimonious client, the rep handling the campaign, and even just misfortune. It's advertising for god's sake...not a miracle and instantaneous retirement plan.
- Google's article on the subject.
- Why The Best SEO Firms Don't Offer Guaranteed Results - Forbes
- A solid blog regarding SEO scams.
Jenn and I founded Next Revolution SEO with the sole intent of providing businesses with solid and comprehensive search engine optimization services minus all the crap that usually comes with them. 10 years on we still take great pride in offering honest services. We encourage all of our clients to not only openly communicate with us but our competitors as well. If they are happy with us but want something we aren't currently offering, contacting us can and does add new services to our list of services. Moreover we are more than happy to put you in touch with our clients so that you don't have to take our word for anything since there's clearly a conflict of interest there. One more thing...if someone tells you they can make you number one in the "search engines" but don't mention Google they're deceiving you. Being number one in some obscure search engine is meaningless and you're being taken. Food for thought...