Wednesday, December 4, 2013
The SEO Grass Is Always Greener...Or Is It?
Many search engine optimization clients are also told quite often by representatives of another company that "your SEO is being done all wrong" and "we can fix it for you right now." While it's certainly true that some SEO clients are the victims of subpar optimization services any company that begins their sales pitch with those things does so for no other reason than to invoke fear and doubt. Appeals to emotion are powerful tools and lure many an unsuspecting business owner to what they believe will be greener pastures. This is especially true of SEO clients who've hit a bump in the road or taken a hit in the rankings after being ranked highly for a long period of time.
Like many other things in life SEO firms are only as good as their clients most recent rankings and clients often adopt a "what have you done for me lately" type of attitude. While this attitude is certainly understandable as marketing requires a good amount of money, online marketing clients that find themselves with sinking rankings and those that find themselves being courted by another company need to keep in the forefront of their mind the fact that search engine optimization is a game of chess full of peaks and valleys. Search engine optimization firms obviously make it their goal to reduce valleys and increased peaks and plateaus however even the very best SEO professionals will be unable to make ranking permanents nor avoid penalties from Google and other search engines when new algorithms are sent out. There is always a period of adjustment and rebuilding when a client rankings take a hit and should a client ever find themselves frustrated and/or being lured away by another SEO company they should pause for a least a few months to see if things improve. Chances are good that your SEO company, no matter who that might be, is working hard to restore the ranking you once had and even improve upon those. Doing so however takes time just as it did when you were a new client and had no SEO whatsoever.
Lastly SEO clients being courted by a competing SEO company should take note of how they're being approached by these companies and what tactics are being used in order to get their business. Fear tactics and appeals to emotions are baseless and fundamentally unethical as well as immoral. It behooves all SEO clients to contact their current company and ask questions about both the services they been receiving and about the company that they're considering switching to. Not only that but individuals should spend plenty of time reading reviews on line about any given SEO firm they might be interested in and even speak with that company's clientele whenever possible. In addition to this SEO clients should avoid all SEO services that are outsourced to other countries. Sure they are more affordable and often say some pretty very intriguing things but as the old saying goes "you get what you pay for" and this is true especially when dealing with search engine optimization services.
When you're rankings take a hit, big or small, you might be tempted to switch SEO services and in some cases clients are right to do so. It is foolhardy however to switch services on a dime and not give your SEO provider the same patience and courtesy you gave them when you first signed on.
Should you have any questions about search engine optimization in general or about any of our specific SEO services please don't hesitate to contact us. Even if we are unable to help you we will gladly refer you to somebody who can.
Next Revolution SEO specializes in the following:
Corona SEO, Inland Empire SEO, and Orange County Search Engine Optimization
Next Revolution SEO
433 Merced Ct.
Corona Ca. 92880