Monday, December 9, 2013

The Getty Images Scam - Fear Not

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You may have heard about it and you may have become a victim of it. They Getty Images extortion scam affects thousands of website owners and web firms all over the world. While the details of the scam are quite convoluted and shrewd the goal is simple. That goal being the extortion of money from both website owners and their webmasters.

The Getty Images scam essentially uses unscrupulous and deceitful techniques to scare website owners and webmasters into paying for images the company asserts were used without permission or used improperly. By way of some very underhanded rules and regulations regarding the images they claim to own and lease to webmasters/web owners, Getty images begins sending harassing letters to those who've utilized the company's images on their website. This includes those persons and companies who have done so legally by paying for their usage.

The letters received by webmasters and website owners include threats of legal action and more often than not a demand for restitution. While most professional webmasters are aware of the scam and the legality and ethics behind it most website/business owners do not. If you've ever received any notices from Getty images that demand payment or threaten you with action of a litigious nature you have two options. One, contact your lawyer and have them send notice to Getty images at which point Getty images will almost certainly back off. Secondly you can simply choose to ignore their baseless threats and accusations.

What website owners need to keep on the forefront of their minds when they are being harrased by Getty images is that,despite what the threatening letters claim, they don't have to pay anything. Getty Images must first provide evidence that an image was utilized improperly and violated copyright law. Next they must seek legal judgment and win against the accused before any money has to be paid. Those business/website owners that contact Getty images to resolve the issue without ever having gone to court are nothing short of fools as are those who pay outright. This is because the scam Getty Images runs is designed to coerce individuals and frighten them into doing this very thing. In all honesty however Getty Images not only has to demonstrate beyond a reasonable doubt that their images were utilized in an improper and illegal manner but actually take the accused to court which to date they have done only once.

Getty Images must spend thousands of dollars to pursue legal action in order to obtain damages for one or two images. Even if they were to ever be compensated by a court the amount would be dramatically less than what they demand in the threatening letters. It makes no financial sense to spend thousands of dollars suing legal action when one or two images would net them far less than they spent in going to court.

So what does all this mean for webmasters and website owners? It means that you shouldn't ever pay Getty images anything out of pocket unless there is a judgment against you!. Those webmasters and more commonly website owners who pay out of fear are playing right into the scam. The scam is nothing more than legalized form of extortion that relies on ignorance, a perceived convenience, and fear above all else. In an effort to do the right thing and to play it safe any website owner that receives threatening letters from Getty images should immediately contact their webmaster and have any of the alleged offending images removed and replaced in order to avoid further hassles. Often however Getty images will continue sending threatening letters even after any alleged misused photos are removed.

Here at Next Revolution SEO we never utilize any images that aren't either created in-house or obtained/used with permission. It is also our policy to remove any images that anyone claims are being misused or in violation of copyright. This is done in order to protect not only our company but our clients and their companies as well. Should you have any questions about the Getty Images scam or about our search engine optimization services please don't hesitate to contact us, we would be happy to assist you.

Next Revolution SEO specializes in the following:

Corona SEO, Murrieta SEO, and Orange County Search Engine Optimization

Next Revolution SEO
433 Merced Ct.
Corona Ca. 92880

Phone: 714-820-9935
Email: websuccess@nextrevolutionseo.com

Wednesday, December 4, 2013

The SEO Grass Is Always Greener...Or Is It?

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The grass is always greener on the other side or so they say. When it comes to search engine optimization this is something many clients, not only ours but those belonging to other SEO firms as well, are led to believe when being courted by "affordable" and "more capable" SEO firms. Whether you are one of our clients or a client of our competitors you need to be vigilant in your online marketing campaign and apply a healthy skepticism to any company that contacts you with any of the aforementioned words or phrases.

Many search engine optimization clients are also told quite often by representatives of another company that "your SEO is being done all wrong" and "we can fix it for you right now." While it's certainly true that some SEO clients are the victims of subpar optimization services any company that begins their sales pitch with those things does so for no other reason than to invoke fear and doubt. Appeals to emotion are powerful tools and lure many an unsuspecting business owner to what they believe will be greener pastures. This is especially true of SEO clients who've hit a bump in the road or taken a hit in the rankings after being ranked highly for a long period of time.

Like many other things in life SEO firms are only as good as their clients most recent rankings and clients often adopt a "what have you done for me lately" type of attitude. While this attitude is certainly understandable as marketing requires a good amount of money, online marketing clients that find themselves with sinking rankings and those that find themselves being courted by another company need to keep in the forefront of their mind the fact that search engine optimization is a game of chess full of peaks and valleys. Search engine optimization firms obviously make it their goal to reduce valleys and increased peaks and plateaus however even the very best SEO professionals will be unable to make ranking permanents nor avoid penalties from Google and other search engines when new algorithms are sent out. There is always a period of adjustment and rebuilding when a client rankings take a hit and should a client ever find themselves frustrated and/or being lured away by another SEO company they should pause for a least a few months to see if things improve. Chances are good that your SEO company, no matter who that might be, is working hard to restore the ranking you once had and even improve upon those. Doing so however takes time just as it did when you were a new client and had no SEO whatsoever.

Lastly SEO clients being courted by a competing SEO company should take note of how they're being approached by these companies and what tactics are being used in order to get their business. Fear tactics and appeals to emotions are baseless and fundamentally unethical as well as immoral. It behooves all SEO clients to contact their current company and ask questions about both the services they been receiving and about the company that they're considering switching to. Not only that but individuals should spend plenty of time reading reviews on line about any given SEO firm they might be interested in and even speak with that company's clientele whenever possible. In addition to this SEO clients should avoid all SEO services that are outsourced to other countries. Sure they are more affordable and often say some pretty very intriguing things but as the old saying goes "you get what you pay for" and this is true especially when dealing with search engine optimization services.

When you're rankings take a hit, big or small, you might be tempted to switch SEO services and in some cases clients are right to do so. It is foolhardy however to switch services on a dime and not give your SEO provider the same patience and courtesy you gave them when you first signed on.

Should you have any questions about search engine optimization in general or about any of our specific SEO services please don't hesitate to contact us. Even if we are unable to help you we will gladly refer you to somebody who can.

Next Revolution SEO specializes in the following:

Corona SEO, Inland Empire SEO, and Orange County Search Engine Optimization

Next Revolution SEO
433 Merced Ct.
Corona Ca. 92880

Phone: 714-820-9935
Email: websuccess@nextrevolutionseo.com