Friday, October 25, 2013

Featured Client Of The Month: Stanley Window Care

Occasionally we enjoy showcasing one of our clients in order to not only help promote their business but in order to demonstrate how search engine optimization has positively affected their business. This month we are featuring Stanley Window Care. Stanley Window Care is Orange County's premiere professional window washing firm and has been leaving clients satisfied for over nine years.

When owner Jerod Stanley first came to us his website was without any type of online marketing whatsoever. In his four years as our client Jerod has seen both the amount of traffic his website receives and his business increase dramatically. Stanley Window Care receives a great majority of its business as a result of the online marketing the company's website receives.

Always patient, polite, and inquisitive, Jerod Stanley has been pleasurable to both work and converse with. Jerod has remained proactive and consistent with his online marketing campaign since its inception and we're extremely proud and excited about the success he's had as a result of working alongside us.

If you're in need of a great professional window washer for either a residence or a commercial structure you can put your trust in Stanley Window Care. Jerod ensures that the company's owners, which includes himself and his two brothers, are always on site at every job 100% of the time. This helps ensure that his staff adheres to his company's high standards and that his clients are 100% satisfied 100% of the time.

(949) 786-0816

Should you have questions about Stanley Window Care you may contact them at any time and should you be interested in search engine optimization for your website you may contact us as well. We look forward to hearing from you!

Next Revolution SEO specializes in:

Corona SEO, Inland Empire SEO, and Search Engine Optimization Orange County

Monday, October 21, 2013

Remaining Calm And Cool Headed: Online Marketing Lulls

"Help! My phone stopped ringing and I'm not getting e-mails from customers anymore". This phrase and one of the many that are just like it are often received by SEO professionals whom have disgruntled clients on the other end of the line. A dip in rankings and performance can be quite alarming for business owners when they experience a common but brief period of online marketing success at the beginning of their campaign. Other times clients will contact their SEO professionals after years of successful online marketing when they encounter a sudden dip in the amount of business they're getting from their website.

A great many things are at play when a website loses rankings and/or a website generates less business than it did in the months and years previous. The two worst things business owners can do when they experience this is panic and cancel their SEO services. SEO firms regularly communicate to their clients that rankings will fluctuate from time to time regardless of how long an online marketing campaign is run and no matter how much money that gets pumped into it.

With regards to why rankings go up and down business owners need to understand that the vast majority of online marketing firms are legitimate and have worked very hard to get their clients websites ranked where they previously were. Keeping that firmly in mind business owners need to also understand that Google ultimately determines the criteria by which a website is judged and ranked and is entirely capricious in nature, changing that criteria often and much to the chagrin of both business owners and those who market websites for their customers. When Google changes the criteria by which it judges and ranks websites is not uncommon to see websites at the top of the search engine drop off completely or at least move down several spaces and for those websites with poor are no ranking to jump up. Sometimes these fluctuations are temporary and patience and consistency are all that is needed to see it through to its resolution. There had been instances however were some SEO firms need to completely rework an online marketing strategy to bring a specific website back to prominence simply because the change Google made was extreme.

When Google isn't responsible for a websites rankings, traffic, or turnover suddenly decreasing or hitting a lull, a business's competition can sometimes be blamed. A business owner may have a specific budget set aside for their search engine optimization and it may work for months or even many years. When a competitor comes online or an existing one decides to undertake an online marketing campaign or put vastly more money into it than the affected business person, their rankings, traffic, and turnover will always be effected. This is why so many SEO professionals advise their clients to create as big a budget as possible for their online marketing campaign.

In either scenario however panicking and/or canceling your search engine optimization services is a very bad idea as is blaming your SEO firm/professional. Business owners already engaged in or entertaining the idea of search engine optimization must remember that it is a game of consistency, patience, and realistic expectations more than anything else. If you're a longtime search engine optimization clients and your marketing campaign isn't doing what it once did or what it did in the very beginning you need to be prepared to ride out the storm. Panicking only leads to frustration for both business owners and their SEO professionals. Canceling your SEO only serves to ensure that you will never recover and will likely lose any of the remaining rankings you have. If anything business owners faced with what seems like an immediate crisis and sudden waste of money need to remember that with regards to search engine optimization cooler heads in patience always prevails and that, that "waste of money" was something the considered a great investment not long ago.

It behooves any business owner who find themselves in either of the aforementioned scenarios to remain calm and collected. It's also advantageous for them to remember that prior to this "crisis" their marketing professionals worked hard to get their websites ranked in a respectable position. It's also very reasonable to believe that they are still doing so and that they aren't just running off with the money the collect from their clients. Outside of neglect, rarely is it the case that an SEO firm or professional has anything to do with a website fluctuating in the rankings or dropping completely out of them. Keeping calm when you notice even a lengthy dip and communicating your concerns with your SEO professional is the first step in getting a website get back on track. In the vast majority of scenarios website owners simply need to wait things out and keep their online marketing campaign going strong without interruption.

Should you have any questions about your website and its rankings please be sure to contact us. We would love to hear from you and be happy to help!

Next Revolution SEO specializes in:

Corona SEO, Riverside SEO, and Orange County SEO

Friday, October 18, 2013

Yes...We Do That Too!

While we are best known as a company that handles search engine optimization and online marketing campaigns we also offer a wide variety of other services that can enhance your online marketing experience and help convert website visitors into customers. A great many of our new clients often overlook these additional services simply because they are anxious to get their online marketing campaign underway.

In addition to search engine optimization, social media optimization, and online marketing we also offer the following:
  • Web design
  • Graphic design
  • Android and iOS applications
  • Website programming
  • Website/business branding
  • Copywriting
Keep in mind these aren't all of our services but rather just a few of the additional ones we offer and those that are most popular with our clients. When any of these additional services are utilized in conjunction with our search engine optimization services the results can be quite spectacular and exciting. Many of our clients who utilize multiple services noticed that not only does their website traffic increase but their turnover rate increases steadily over time too. Search engine optimization is one thing on its own and a very powerful tool but when used together with any of these other services your website can become a real monster online.

Should you have any questions regarding our SEO services or about any of the services you are currently receiving from someone else please be sure to contact us as we would be happy to help.

Next Revolution SEO specializes in:

Riverside SEO, Inland Empire Search Engine Optimization, and Corona SEO

Tuesday, October 15, 2013

What Keywords Is Your Website Being Ranked With?

We have previously blogged and even tweeted about being wary of any search engine optimization firm that makes promises and guarantees. In an effort to help our customers and potential customers keep their expectations realistic and to help them avoid problems with online marketing we're going to talk a little bit about how a website is actually ranked and the validity of your keywords.

The vast majority of SEO firms will either have someone contact you via telephone to discuss your rankings from time to time or they'll send you some sort of regular update via e-mail. It's very easy to get excited when the firm or individual you've hired to market your website online tells you that your number one or number two for this term or for that term. Keeping your excitement in check is of the utmost importance however because where you rank for specific keywords or phrases isn't nearly as important as is which phrases your ranking with. Some of the more unscrupulous or less than stellar SEO firms/individuals will routinely report that you're ranking number one for a specific phrase or keyword but upon critical analysis you will find that they've been marketing your website with key words and phrases that nobody's actually searching for. This essentially means that no matter how high these rankings might be there utterly useless.

Keyword analysis one of the first things that an SEO professional will undertake when you begin an online marketing campaign. Keyword analysis includes looking at the keywords your competitors are using, the keywords and phrases that people are using to search for the types of products/services you offer, and how well those words and phrases are performing. If you've got a good SEO firm or professional working for you, your representative will contact you after keyword analysis has been completed to tell you exactly what key phrases and words are going to work best for your website. We encourage all SEO clients, be them our own or those working with another firm, to take the keywords they been given and do a little bit of research to ensure that the keywords that have been selected for their website are keywords and phrases that are actually being searched for. A simple search in Google should reveal a multitude of meaningful results if a keyword is as effective as your you're being told.

It's not uncommon to find SEO firms deliberately and unabashedly marketing their clients websites with keywords and phrases that very few people search for. You want your website to be ranked high with relevant keywords and should you ever find that this is not the case don't be afraid to ask questions. Business owners curious as to whether or not the right keywords and phrases are being used for their website can utilize this keyword traffic estimator to find out. Keep in mind there are many tools online with which to check your keyword popularity.

Should you have any questions regarding the keywords you're being ranked with or about any of our services please be sure to contact us, we would be happy to assist you!

Next Revolution SEO specializes in:

Search Engine Optimization California, Orange County Search Engine Optimization, and Corona SEO

Sunday, October 6, 2013

Android and iOS Applications For Your Business

Mobile technology has changed the way business functions both from the perspective of the consumer and the business owner. From a business owner's perspective smart phones, tablets, and other mobile devices have given them an opportunity to make their products and services available to anyone at any time and even get easy feedback. For the consumer Android and iOS apps give them the ability to not only purchase goods from virtually anywhere in the world but to keep a close eye on their favorite retailers, professionals, and services as well.

While the mobile revolution has been well underway for several years some business owners have remained hesitant to jump in and have apps made for their particular business. Chief concerns among such business owners are cost, necessity, and effectiveness. As far as cost and effectiveness are concerned so long as application is programmed competently they almost always help businesses create more turnover. When used in conjunction with search engine optimization the results are often spectacular.

As far as effectiveness is concerned not every business needs a mobile application. Whether or not a business needs one will be determined largely by the products/services they sell. A donut shop for example will, in most scenarios, not benefit from a mobile app simply because not only are there a multitude of donut shops in any given area but people generally don't need regular updates from their favorite donut shop nor are they going to buy or order donuts on line. In contrast a company that sells household goods can have mobile applications developed for their business to not only track sales and stay in close contact with their consumers but allow their consumers to purchase items online without having to wait until they get home and are in front of their desktop or laptop.

Next Revolution SEO is proud to offer mobile application services to all of its clients. Our extremely talented application programmers create apps that not only look good but are extremely easy to use and are compatible with all mobile devices. The mobile applications we offer are completely customized by our clients to reflect their individual business, tastes, and goals. Should you have any questions or be interested in our mobile application services please be sure to contact us.

Next Revolution SEO specializes in:

Riverside SEO, Corona SEO, and Search Engine Optimization Orange County

Thursday, October 3, 2013

Don't Forget Your Website

So you're ready to begin an online marketing campaign and are ready to commit for the long haul. You remain uneasy however about whether your website, as it currently stands, is what it needs to be in order to work in conjunction with search engine optimization in bringing traffic and turnover to your website. Truth be told business owners that undertake an online marketing campaign but don't go the extra mile to have their new marketing team evaluate and when needed redesign their website will ultimately be spinning their wheels.

No matter how great an online marketing firm is or how well search engine optimization is managed, a lackluster website can negate the effects of even the biggest online marketing campaigns. While search engine optimization is designed to help people find your website in search engines easier by ranking it higher in results, an attractive easy-to-use website is key in turning visitors into customers. A website not only needs to have a modern look and be friendly to the search engines but must have a simple yet effective and efficient user interface. This is especially true of websites that sell their goods or services online. You might be surprised to learn that things like design, graphics, and even embedded videos and pictures play big part in conversion rates on website.

While your website may not need a complete overhaul when you begin search engine optimization keep in mind that in the majority of circumstances website improvement/overhaul recommendations are given with the very best of intentions. No online marketing firm wants to see neither your nor their efforts and hard work stunted by a website that isn't eye-catching nor easy to navigate.

Fortunately for our customers we employee a highly talented and experienced staff of web and graphic designers as well as programmers. This team excels at creating websites, design, and graphics that look fantastic and make your website memorable, attractive, and easy to use. Should you have any questions about our search engine optimization services or should you interested in either redesigning your existing website or building a new one from scratch please be sure to contact us so that we be of assistance.

Next Revolution SEO specializes in:

Orange County Search Engine Optimization, Corona SEO, and Riverside SEO