search engine optimization that often gets overlooked is the branding of one's business/website. Many SEO firms focus so heavily on things like keywords and content that they often forget it's also about presentation and customer experience. While things like keywords and content are of the utmost importance and will ultimately drive traffic to your website, the importance of proper branding should not be neglected nor ignored.
The proper branding of a business's website includes several different things. It usually begins however with the actual design of a website. SEO professionals will assess an incoming clients website to determine whether or not it is both reflective of their products/services and easy to navigate. Your SEO professional will also take note of how pleasant things are look. Distractions such as too many pictures, outdated or odd designs, and poor programming all need to be addressed when one first begins an online marketing campaign. The hard work that goes into keyword research, writing content, and the actual marketing of a website becomes a moot point when a website hasn't been properly branded. Giving customers a pleasant and simple yet efficient experience on one's website is often the difference between a visitor and a customer.
Search engine optimization helps search engines and potential customers find your website. Proper branding however turns "looky loos" into customers. If you have any questions or concerns about the branding of your website please do not hesitate to contact us via email or by phone at 951-547-4326.
Next Revolution SEO specializes in:
Corona SEO, SEO Consulting Orange County, and Business Website Branding