Friday, August 23, 2013

Keyword Analysis And Usage

When you begin an online marketing campaign with any firm one of the first things that's going to happen is a very careful analysis of your website's key words (if you have any at all). Keywords are extremely important in search engine optimization, simply put, because these are the terms consumers will use to find your website online. While it is true that some individuals demand that their marketing firm utilize certain words or phrases, it's always a good idea to go with the recommendations of the professional you hired.

Considering an online marketing professionals suggestions when it comes to keywords before considering your own is extremely important because these individuals do extensive research into what terms people are utilizing in search engine's to find the services/products an company is offering. They will also look at the websites of close competitors in order to determine how successful their keywords are being utilized. The recommendations received from your online marketing professional are not a result of haphazard guesswork but rather carefully examined data.

Though there are many other factors in an online marketing campaign that make a website successful, utilizing the right keywords is one very important piece of that pie. It may be very tempting to ask your search engine optimization professional to use your keywords over those that they recommend but to do so is not just folly but a waste of money as well. It's not a good idea to take your car to a mechanic only to recommend they use your tools and/or perceived knowledge to fix your vehicle.

Should you have any questions about keywords or about online marketing for your website please do not hesitate to contact us as we would be happy to assist you!

Next Revolution SEO specializes in the following:

Corona SEO, Inland Empire SEO, and Orange County Search Engine Optimization

Wednesday, August 21, 2013

Increasing Your SEO Budget

There are many business owners who hire a firm to market their website online. There are also many business owners who find that the budget they had set aside when they began their online marketing campaign isn't enough to make their website competitive online. When a business and their online marketing firm has done all they can with a specific budget search engine optimization firms may sometimes recommend a client increase their online marketing budget.

This isn't because they want to make a sale or they're simply out to take a customer's money but rather because there may be so much competition online that getting recognition may be difficult on a smaller budget. They may also recommend an increase in their clients online marketing budget because a specific competitor may have dedicated a much larger budget to their own marketing campaign. SEO should be thought of as a game of chess played online. Not only will some companies bring more expensive boards and chess pieces to a collective game but they will also have invested much more time into playing the game. As such recommending an increase in their clients online marketing budget is often done only because it's absolutely necessary. When your website is marketed online it is important to remember your website isn't the only one out there that offers your services/products nor is the only one that contains similar content. Business owners must be prepared to not just market their website but compete with other websites as well.

In the vast majority of scenarios where an increase in budget is necessary, businesses will see the results from this increase provided they are patient enough to wait the 6 to 9 months it usually takes to see results. There are those business owners however that agreed to increase their online marketing budget only to revert to their original smaller budget when they don't see results after just a couple of weeks or even several months. This is no different and is just as big a waste of money as it is to begin an online marketing campaign with any size budget and then cancel after just a few months. Patience, patience, and more patients are required in any online marketing campaign regardless of budget. Keep this in mind should your search engine optimization professional recommend and should you agree to an increase in budget.

It is foolhardy to dismiss recommendations to increase your online marketing budget as "now they want more money out of me?" or even "aren't I paying enough already?" The truth is most search engine marketing specialists aren't out to take as much money from you as they possibly can and sometimes you're not paying enough to be competitive online.

Should you have any questions about search engine optimization or should you like to begin an online marketing campaign please be sure to contact us that we may be of assistance!

Next Revolution SEO specializes in the following:

Search Engine Optimization California, Riverside SEO, and Orange County Web Design

Monday, August 19, 2013

SEO Facts To Keep In Mind

When searching for a company to market your website online you will have undoubtedly come across salespersons that make a wide variety of different promises and or guarantees. Unless an individual knows a thing or two about search engine optimization they're likely to believe and be taken by many of the promises and guarantees they hear. While it's true that small guarantees can be made any online marketing company that makes promises to individuals should be looked at with a very skeptical eye.

Many of our clients have come to us wounded having fallen prey to outlandish promises and guarantees that come from overly eager salespersons. We hear everything from "this is the be all and end all solution for your business" to "We guarantee you'll be number one in Google in just under a month". We operate our business on the principles of integrity, honesty, and providing outstanding customer service. As a result of the way we operate our business we believe that education is key to not only understanding what an online marketing campaign can do for a business but what it cannot do as well. We are successful in part because we make sure our clients understand, quite clearly, what to expect from their online marketing campaign.

It's a fact that many business owners enter into an online marketing campaign believing promises and guarantees and with their own unrealistic expectations. Prior to beginning any online marketing campaign and before you accept as truth any promises or guarantees the following things need to be kept in the back of an your mind.
  • Online marketing will not make you rich overnight and probably won't make you rich at all. The purpose of an online marketing campaign is to gain exposure for a website and make it easy for consumers to find when searching for specific key terms. An online marketing campaign is just one piece of the business/website success puzzle.
  • An online marketing campaign requires patience, time, and most of all persistence.
  • Though there are a few rare exceptions, most websites will climb a search engines rankings slowly.

  • Don't expect to see your website at the top of the list even after a few months.

  • Dedicating a small budget to search engine optimization when your competitors are paying out more will not allow you to usurp and in some cases even be competitive with them online. In cases where competition is heavy within an industry a small budget may do very little to get you the online recognition you desire or expect.
  • When you cancel an online marketing campaign your rankings will drop significantly. You should not expect to maintain rankings you achieved through an online marketing campaign once you pull the plug.

  • Even the best online marketing campaigns ran by the best marketing firms will see rankings fluctuate from time to time. Regardless of how much money you put into your online marketing campaign and no matter how well you're doing there will be times where your rankings go down a bit and come back up. Don't panic! Though this is expected by industry professionals many business owners either don't understand this or forget when they have a bad couple of weeks or even a month. This is not cause for concern, alarm, nor does it mean the company you've hired isn't doing their job.
  • Any time you decide to put more money into your online marketing campaign you should expect to see results from that after many months just as you would if you were starting a brand-new online marketing campaign. Search engine optimization always takes time.
  • Business owners who begin an online marketing campaign should not expect to see solid and consistent results from that campaign for at least 6 to 9 months at minimum. Depending on the amount of competition they have online, the amount of SEO their competitors are getting, and the search engines themselves, business owners need to be prepared for the long haul. Canceling because you don't see results within a few weeks or even a few months is no different than throwing money into a fireplace. If you're not prepared to commit don't start an online marketing campaign.

  • Depending on the goals a business owner has an online marketing campaign will be beneficial in different ways to them. Obviously it's much easier to market a website/business in its local area than it is to try and take on competition on a national level. It's also far less expensive!
By keeping these things in mind both prior to and during an online marketing campaign and by keeping expectations grounded business owners will find great success and satisfaction in whatever online marketing campaign they decide to undertake. Should you have any questions about our search engine optimization services or about what to expect from an online marketing campaign please do not hesitate to contact us!

Next Revolution SEO specializes in the following:
Orange County SEO, Search Engine Optimization California, and Corona SEO

Friday, August 16, 2013

Testimonials & Your Peace Of Mind

The vast majority of people don't feel comfortable hiring a company or an individual contractor for anything unless they first read reviews and/or testimonials from a company's past and/or current clientele. Reviews and testimonials can be very telling regardless of which company they belong to. Armed with information about a company and after having read or watched testimonials consumers can make an educated decision in hiring a company or contractor.

Having access to reviews and testimonials is especially important in the search engine optimization industry. Online marketing firms are a dime a dozen these days and some of them are less than reputable. Additionally all of these companies will market your website/business online utilizing different strategies. Watching and reading testimonials/reviews can give individuals interested in online marketing great insight as to what techniques a company might use in not only marketing their website but what type of results the company generally produces as well.

At the Next Revolution and SEO we understand that the decision to begin an online marketing campaign isn't always an easy one though these days they are completely necessary if a business wants to remain relevant online. As such and in order to facilitate peace of mind we are featuring just one of our many testimonials here on our blog. The following testimonial comes from Kristen White of TH2 Technologies. Her company offers computer and networking services to all of Orange County and has been part of the Next Revolution SEO family for nearly 4 years.

If after watching this video you find yourself with questions about our company as a whole or our services please do not hesitate to contact us. We would be happy to assist you!

Next Revolution SEO specializes in the following:

SEO Consulting Orange County, Corona SEO, and Orange County Online Marketing

Tuesday, August 13, 2013

SEO: Don't Pay For More For Less

Are you considering starting an online marketing campaign but remain on the fence because you're not sure which company to hire? You might also be having a difficult time determining the difference between the companies are considering. Of course things like customer service, price, and reviews all played important parts in the decision to hire or not to hire an online marketing firm however there are other things to consider.

The vast majority of online marketing firms these days have broken up search engine optimization into two, three, and sometimes more sub-categories in order to get you to pay more for something you used to be able to get for one fee. Search engine optimization, more commonly known as "SEO", no longer covers a business's marketing needs as it once did. This isn't to say that search engine optimization has become ineffective, quite the opposite, however most online marketing firms have degraded that service by breaking it up into several smaller services in order to get more money from you.

Here at Next Revolution SEO we believe in not only delivering a great service at a fair price but in offering a comprehensive online marketing service. When you select one of our packages for your business/website you get all those things other online marketing firms force you to pay for separately. Moreover what you receive when you hire us to market your website/business online is a customized service that fits the needs of your business and your goals. Should you want us to manage your businesses social media pages or should we deem that necessary we do that at no extra cost to you. Other companies will charge you an additional fee to do so and refer to it as "SMO" and sometimes "SMM".

Should you have any questions about our comprehensive online marketing services please be sure to contact us so that we may be of assistance.

Next Revolution SEO specializes in the following:

Corona SEO, Orange County SEO, and Riverside SEO

Friday, August 9, 2013

SEO: The Pot Of Gold At The End Of The Business Rainbow?

As a business owner contemplating whether or not to begin an online marketing campaign it is likely that you have several things on your mind including questions you need answers to. It's also very likely that you've been told by other business owners, who have had less than stellar results from their online marketing campaign, that this isn't something worth spending money on. Prior to hiring any firm to handle search engine optimization and any type of online marketing campaign for your website it is important to keep your expectations grounded and remember that the success of an online marketing campaign is based largely on what you put into it.

Individuals who become disillusioned with either their own online marketing campaign or the firm running it will likely whisper several things in your ear. You might hear "don't put money into that, you won't see any results", "they're just taking your money and not really doing anything", and of course the all too common but misconceived "I didn't get what I was promised". Regardless of which SEO firm you talk to it's a safe bet they've heard all of these phrases uttered by wounded business owners who are afraid of throwing money out the window. The moment you hear any of these things from business associates or even other business owners you need to ask yourself the following:
  • What SEO firm did he/she higher?
  • How long did he or she run this marketing campaign for?
  • How much were they spending on their campaign?
  • How much competition does he/she have online?
  • How consistent was he/she with their campaign?
  • What kind of expectations did he/she have when they began this campaign?
  • How much did he or she know about search engine optimization before they began their campaign?
These are important questions to ask yourself because they can give you great insight as to why they have became so dissatisfied with their SEO firm or the campaign itself. While it's true that some businesses will be more successful with their online marketing campaigns than others, as a general rule any business that begins an online marketing campaign will see an increase in traffic and in most cases an increase in turnover. The vast majority of business owners begin having big problems with their SEO company after just a few months simply because they either don't understand how the process works or they have forgotten what they were told by the company representative in the very beginning. While some websites might see immediate success in search engines this is rare. Most websites either don't maintain that success and/or won't see regular success for upwards of 6 to 9 months. You'd be surprised at just how many business owners/managers contact their SEO firm and angrily proclaim that they're not getting anything for their money.

As far as getting what they pay for business owners can ask for ranking reports any time and any reputable SEO company will be able to provide those to them within just a short amount of time. These reports will show just how far a website has risen or sank in search engines ranking. Any time you receive a ranking report however you need to keep in mind the amount of time your website has been receiving search engine optimization and how much you are actually paying. These two things play a big factor in where a website is ranked and the time frames in which you might see those rankings. Any business owner who expects to be number one or even on page one of any major search engine within just a few weeks or even a few months time is not only fooling themselves and may have been mislead as well. Reputable SEO firms will tell their new clients exactly what they can expect to see and what kind of results they expect based on what the customer has agreed to pay.

Unfortunately these facts, though often communicated clearly, are quickly forgotten. Many business owners with unrealistic expectations and with whispers of disillusion in their ears often think that paying for search engine optimization or any type of online marketing campaign means that they'll be sailing their yacht across the ocean in just a few months time. This is never the case and individuals promised the world prior to signing on with the any SEO company should be very wary of such promises or guarantees as well as the companies that make them. Online marketing is nothing more than marketing a website on the Internet. It takes a lot of hard work, time, money, consistency, and above all patience. It is not the be all and end all to your business success but rather is a very important part piece of that puzzle.

The bottom line is that search engine optimization and online marketing campaigns work and work well for any business that undertakes one. While results obviously vary based on a number of factors, any website that has an online marketing campaign behind it will always see some sort of improvement even if it's not the type of improvement that the owner expected. If you are on the verge of signing up for an online marketing campaign or search engine optimization be sure to ask lots of questions and be wary of promises and guarantees. Like all of the things in life if it sounds too good to be true or sounds too easy then that's most likely the case.

Should you have any questions about online marketing campaigns or about our search engine optimization services please be sure to contact us so that we may be of assistance!

Next Revolution SEO specializes in the following: Orange County Search Engine Optimization, Corona SEO, and Riverside SEO

Tuesday, August 6, 2013

A Side Of Customer Service To Go With Your SEO

Any business that wants to be taken seriously will have a website online. In years past simply having a website was enough to not only get recognition on the Internet but to convert visitors to sales. These days however a website without some sort of online marketing campaign working behind the scenes to drive traffic to it is essentially a functionless tool. What many business owners often fail to recognize is that advertising online is very similar to advertising off-line in that if you don't do it very few people, if any at all, are going to know you exist. Having a website built, leaving it online, and hoping for the best aren't going to cut it.

Business owners who have a website but no marketing campaign behind it often find themselves frustrated by the fact that nobody can find them in any of the search engines. This is the primary motivation behind business owners seeking out a company that can handle their online marketing campaign for them. While it's true that some business owners attempt to do handle search engine optimization on their own, those that do are quickly inundated by data they don't understand and policies and techniques that they don't have time to learn. With a strong search engine optimization campaign backing a website business owners will, over a period of time, see their website found far more easily in search engines and their traffic/visitors increase as well. Furthermore websites that are found easily via search engines tend to have a higher conversion rate than those that are not found only with great effort and those that are not found at all.

For many business owners/managers hiring a firm that specializes in search engine optimization is the light at the end of the tunnel they're looking for. Many of these people however become soured to the process because of unrealistic expectations, high costs, and a lack of customer service. As a result of this we here at Next Revolution SEO we provide business owners with not only affordable online marketing packages but unparalleled customer support is well. When you contact us with questions or concerns you'll never speak to a machine. You'll be greeted by a member of our friendly and knowledgeable staff each and every time. More to that, it's highly likely you'll speak with the same individual often. It is our belief that many business owners will find peace of mind when they not only see the results from our services but from the ability to speak with human beings as well. All questions and concerns are responded to and resolved within a 24 to 48 business hours so you'll never be left worried, wondering, or unsatisfied.

With comprehensive and affordable search engine optimization packages available for business of all sizes and customer support that can't be found anywhere else within the industry it's not difficult to see how we've become Southern California's most popular SEO service.

Should you have any questions about our online marketing services feel free to contact us any time!

Next Revolution SEO specializes in the following:

Corona SEO, Riverside SEO, Inland Empire Search Engine Optimization

What Search Engine Optimization Is And Is Not: "Realistic Expectations"

Of the many businesses who venture into search engine optimization, only a handful begin the process with realistic expectations which is largely due to a misunderstanding of what SEO is and what SEO is not. Having a good understanding of what SEO can and can not do for your website is a big part of whether or not your campaign will be successful.

Realistic Expectations: What Search Engine Optimization Can Do For Your Website/Business

Search engine optimization does several things for your website but is designed solely to drive traffic to your website. Essentially you'll want to think of SEO much the same as you would producing and running a commercial on television. The purpose of both is to expose as many people as possible to your products and/or services. Without advertisements a business can only grow so much and survive for a short amount of time. What makes optimizing your website different from running an ad on television however is the fact that the internet is open and accessible to people all over the world.

This means virtually anyone can find and view your website through a simple search. A website without any or very little search engine optimization however may not be found or at least found in a prominent position in search results. This means while you may have local visitors or people who know of your site through business dealings, most people won't even know it exists. Websites that have been properly optimized however will garner the most attention from search engines and in turn will be placed much higher in search results.

Now in terms of what to realistically expect from online marketing, you'll want to keep in mind that there are several things that factor into how successful your online marketing campaign is. These are as follows:

Marketing Company - Not every SEO firm operates the same way. Some are White Hat, some are Black Hat and some fall into the grey area in between the two "Hats" of SEO. The majority of these firms fall into the White Hat category but they all incorporate different methods and utilize different tools when optimizing a website. Companies will also vary greatly in the keywords and phrases they choose which determines who finds you and for what terms. There are many online marketing firms that choose keywords which have little to no competition online. At Next Revolution SEO we determine what keywords are search for most and that are related to your products/services. When you hire us for search engine optimization you'll be competition with what we call the "big dogs". We optimize your site so that it not only gets attention from search engines but is competitive with your online competition.

Time - SEO is not process that works overnight, in a few weeks or even a couple of month. Any company that tells you to expect fantastic results in a relatively short period of time is being dishonest with you. While it's true that you'll see some significant boosts to the number of visitors you receive after just a few months, the biggest results, i.e. first page results and placement usually does not occur for 6 to 9 months. Additionally the longer your website remains optimized and online the better your results will be. Those who start a campaign and then quit will find that the work done and money spent on their website will be all for not. SEO requires patience and consistency and a whole lot of time above all else.

Consistency - If you're planning on having your website optimized on a semi-regular or irregular basis and expecting good results, you'll be sorely disappointed not long after you begin the campaign. Successful search engine optimization campaigns are those that see business owners practice patience and consistency. You can not expect to find success in an online marketing campaign by starting and stopping, stopping after you reach a specific goal, or dramatically fluctuate your SEO budget. SEO  requires a long term commitment both on the part of the individual investing in the campaign and by the firm running it.

Realistic Expectations: What Search Engine Optimization Does Not Do For Your Website/Business

Once more Search Engine Optimization is not a miracle cure for a struggling business nor is it the last thing you'll need to do in order to take your business/website to the next level. Those who have their websites optimized and then stop the campaign after what they feel are disappointing results inside of 3 to 6 months are foolish. You can expect great things from SEO however the process and results take a fair amount of time.

If you have questions about online marketing, or would like to begin an online marketing campaign for your website please don't hesitate to contact us for assistance. Consultations are free and we'd love to hear from you. Be sure to visit our website for more information!

Phone: 714-726-4485