Monday, December 9, 2013

The Getty Images Scam - Fear Not
You may have heard about it and you may have become a victim of it. They Getty Images extortion scam affects thousands of website owners and web firms all over the world. While the details of the scam are quite convoluted and shrewd the goal is simple. That goal being the extortion of money from both website owners and their webmasters.

The Getty Images scam essentially uses unscrupulous and deceitful techniques to scare website owners and webmasters into paying for images the company asserts were used without permission or used improperly. By way of some very underhanded rules and regulations regarding the images they claim to own and lease to webmasters/web owners, Getty images begins sending harassing letters to those who've utilized the company's images on their website. This includes those persons and companies who have done so legally by paying for their usage.

The letters received by webmasters and website owners include threats of legal action and more often than not a demand for restitution. While most professional webmasters are aware of the scam and the legality and ethics behind it most website/business owners do not. If you've ever received any notices from Getty images that demand payment or threaten you with action of a litigious nature you have two options. One, contact your lawyer and have them send notice to Getty images at which point Getty images will almost certainly back off. Secondly you can simply choose to ignore their baseless threats and accusations.

What website owners need to keep on the forefront of their minds when they are being harrased by Getty images is that,despite what the threatening letters claim, they don't have to pay anything. Getty Images must first provide evidence that an image was utilized improperly and violated copyright law. Next they must seek legal judgment and win against the accused before any money has to be paid. Those business/website owners that contact Getty images to resolve the issue without ever having gone to court are nothing short of fools as are those who pay outright. This is because the scam Getty Images runs is designed to coerce individuals and frighten them into doing this very thing. In all honesty however Getty Images not only has to demonstrate beyond a reasonable doubt that their images were utilized in an improper and illegal manner but actually take the accused to court which to date they have done only once.

Getty Images must spend thousands of dollars to pursue legal action in order to obtain damages for one or two images. Even if they were to ever be compensated by a court the amount would be dramatically less than what they demand in the threatening letters. It makes no financial sense to spend thousands of dollars suing legal action when one or two images would net them far less than they spent in going to court.

So what does all this mean for webmasters and website owners? It means that you shouldn't ever pay Getty images anything out of pocket unless there is a judgment against you!. Those webmasters and more commonly website owners who pay out of fear are playing right into the scam. The scam is nothing more than legalized form of extortion that relies on ignorance, a perceived convenience, and fear above all else. In an effort to do the right thing and to play it safe any website owner that receives threatening letters from Getty images should immediately contact their webmaster and have any of the alleged offending images removed and replaced in order to avoid further hassles. Often however Getty images will continue sending threatening letters even after any alleged misused photos are removed.

Here at Next Revolution SEO we never utilize any images that aren't either created in-house or obtained/used with permission. It is also our policy to remove any images that anyone claims are being misused or in violation of copyright. This is done in order to protect not only our company but our clients and their companies as well. Should you have any questions about the Getty Images scam or about our search engine optimization services please don't hesitate to contact us, we would be happy to assist you.

Next Revolution SEO specializes in the following:

Corona SEO, Murrieta SEO, and Orange County Search Engine Optimization

Next Revolution SEO
433 Merced Ct.
Corona Ca. 92880

Phone: 714-820-9935

Wednesday, December 4, 2013

The SEO Grass Is Always Greener...Or Is It?
The grass is always greener on the other side or so they say. When it comes to search engine optimization this is something many clients, not only ours but those belonging to other SEO firms as well, are led to believe when being courted by "affordable" and "more capable" SEO firms. Whether you are one of our clients or a client of our competitors you need to be vigilant in your online marketing campaign and apply a healthy skepticism to any company that contacts you with any of the aforementioned words or phrases.

Many search engine optimization clients are also told quite often by representatives of another company that "your SEO is being done all wrong" and "we can fix it for you right now." While it's certainly true that some SEO clients are the victims of subpar optimization services any company that begins their sales pitch with those things does so for no other reason than to invoke fear and doubt. Appeals to emotion are powerful tools and lure many an unsuspecting business owner to what they believe will be greener pastures. This is especially true of SEO clients who've hit a bump in the road or taken a hit in the rankings after being ranked highly for a long period of time.

Like many other things in life SEO firms are only as good as their clients most recent rankings and clients often adopt a "what have you done for me lately" type of attitude. While this attitude is certainly understandable as marketing requires a good amount of money, online marketing clients that find themselves with sinking rankings and those that find themselves being courted by another company need to keep in the forefront of their mind the fact that search engine optimization is a game of chess full of peaks and valleys. Search engine optimization firms obviously make it their goal to reduce valleys and increased peaks and plateaus however even the very best SEO professionals will be unable to make ranking permanents nor avoid penalties from Google and other search engines when new algorithms are sent out. There is always a period of adjustment and rebuilding when a client rankings take a hit and should a client ever find themselves frustrated and/or being lured away by another SEO company they should pause for a least a few months to see if things improve. Chances are good that your SEO company, no matter who that might be, is working hard to restore the ranking you once had and even improve upon those. Doing so however takes time just as it did when you were a new client and had no SEO whatsoever.

Lastly SEO clients being courted by a competing SEO company should take note of how they're being approached by these companies and what tactics are being used in order to get their business. Fear tactics and appeals to emotions are baseless and fundamentally unethical as well as immoral. It behooves all SEO clients to contact their current company and ask questions about both the services they been receiving and about the company that they're considering switching to. Not only that but individuals should spend plenty of time reading reviews on line about any given SEO firm they might be interested in and even speak with that company's clientele whenever possible. In addition to this SEO clients should avoid all SEO services that are outsourced to other countries. Sure they are more affordable and often say some pretty very intriguing things but as the old saying goes "you get what you pay for" and this is true especially when dealing with search engine optimization services.

When you're rankings take a hit, big or small, you might be tempted to switch SEO services and in some cases clients are right to do so. It is foolhardy however to switch services on a dime and not give your SEO provider the same patience and courtesy you gave them when you first signed on.

Should you have any questions about search engine optimization in general or about any of our specific SEO services please don't hesitate to contact us. Even if we are unable to help you we will gladly refer you to somebody who can.

Next Revolution SEO specializes in the following:

Corona SEO, Inland Empire SEO, and Orange County Search Engine Optimization

Next Revolution SEO
433 Merced Ct.
Corona Ca. 92880

Phone: 714-820-9935

Friday, October 25, 2013

Featured Client Of The Month: Stanley Window Care

Occasionally we enjoy showcasing one of our clients in order to not only help promote their business but in order to demonstrate how search engine optimization has positively affected their business. This month we are featuring Stanley Window Care. Stanley Window Care is Orange County's premiere professional window washing firm and has been leaving clients satisfied for over nine years.

When owner Jerod Stanley first came to us his website was without any type of online marketing whatsoever. In his four years as our client Jerod has seen both the amount of traffic his website receives and his business increase dramatically. Stanley Window Care receives a great majority of its business as a result of the online marketing the company's website receives.

Always patient, polite, and inquisitive, Jerod Stanley has been pleasurable to both work and converse with. Jerod has remained proactive and consistent with his online marketing campaign since its inception and we're extremely proud and excited about the success he's had as a result of working alongside us.

If you're in need of a great professional window washer for either a residence or a commercial structure you can put your trust in Stanley Window Care. Jerod ensures that the company's owners, which includes himself and his two brothers, are always on site at every job 100% of the time. This helps ensure that his staff adheres to his company's high standards and that his clients are 100% satisfied 100% of the time.

(949) 786-0816

Should you have questions about Stanley Window Care you may contact them at any time and should you be interested in search engine optimization for your website you may contact us as well. We look forward to hearing from you!

Next Revolution SEO specializes in:

Corona SEO, Inland Empire SEO, and Search Engine Optimization Orange County

Monday, October 21, 2013

Remaining Calm And Cool Headed: Online Marketing Lulls

"Help! My phone stopped ringing and I'm not getting e-mails from customers anymore". This phrase and one of the many that are just like it are often received by SEO professionals whom have disgruntled clients on the other end of the line. A dip in rankings and performance can be quite alarming for business owners when they experience a common but brief period of online marketing success at the beginning of their campaign. Other times clients will contact their SEO professionals after years of successful online marketing when they encounter a sudden dip in the amount of business they're getting from their website.

A great many things are at play when a website loses rankings and/or a website generates less business than it did in the months and years previous. The two worst things business owners can do when they experience this is panic and cancel their SEO services. SEO firms regularly communicate to their clients that rankings will fluctuate from time to time regardless of how long an online marketing campaign is run and no matter how much money that gets pumped into it.

With regards to why rankings go up and down business owners need to understand that the vast majority of online marketing firms are legitimate and have worked very hard to get their clients websites ranked where they previously were. Keeping that firmly in mind business owners need to also understand that Google ultimately determines the criteria by which a website is judged and ranked and is entirely capricious in nature, changing that criteria often and much to the chagrin of both business owners and those who market websites for their customers. When Google changes the criteria by which it judges and ranks websites is not uncommon to see websites at the top of the search engine drop off completely or at least move down several spaces and for those websites with poor are no ranking to jump up. Sometimes these fluctuations are temporary and patience and consistency are all that is needed to see it through to its resolution. There had been instances however were some SEO firms need to completely rework an online marketing strategy to bring a specific website back to prominence simply because the change Google made was extreme.

When Google isn't responsible for a websites rankings, traffic, or turnover suddenly decreasing or hitting a lull, a business's competition can sometimes be blamed. A business owner may have a specific budget set aside for their search engine optimization and it may work for months or even many years. When a competitor comes online or an existing one decides to undertake an online marketing campaign or put vastly more money into it than the affected business person, their rankings, traffic, and turnover will always be effected. This is why so many SEO professionals advise their clients to create as big a budget as possible for their online marketing campaign.

In either scenario however panicking and/or canceling your search engine optimization services is a very bad idea as is blaming your SEO firm/professional. Business owners already engaged in or entertaining the idea of search engine optimization must remember that it is a game of consistency, patience, and realistic expectations more than anything else. If you're a longtime search engine optimization clients and your marketing campaign isn't doing what it once did or what it did in the very beginning you need to be prepared to ride out the storm. Panicking only leads to frustration for both business owners and their SEO professionals. Canceling your SEO only serves to ensure that you will never recover and will likely lose any of the remaining rankings you have. If anything business owners faced with what seems like an immediate crisis and sudden waste of money need to remember that with regards to search engine optimization cooler heads in patience always prevails and that, that "waste of money" was something the considered a great investment not long ago.

It behooves any business owner who find themselves in either of the aforementioned scenarios to remain calm and collected. It's also advantageous for them to remember that prior to this "crisis" their marketing professionals worked hard to get their websites ranked in a respectable position. It's also very reasonable to believe that they are still doing so and that they aren't just running off with the money the collect from their clients. Outside of neglect, rarely is it the case that an SEO firm or professional has anything to do with a website fluctuating in the rankings or dropping completely out of them. Keeping calm when you notice even a lengthy dip and communicating your concerns with your SEO professional is the first step in getting a website get back on track. In the vast majority of scenarios website owners simply need to wait things out and keep their online marketing campaign going strong without interruption.

Should you have any questions about your website and its rankings please be sure to contact us. We would love to hear from you and be happy to help!

Next Revolution SEO specializes in:

Corona SEO, Riverside SEO, and Orange County SEO

Friday, October 18, 2013

Yes...We Do That Too!

While we are best known as a company that handles search engine optimization and online marketing campaigns we also offer a wide variety of other services that can enhance your online marketing experience and help convert website visitors into customers. A great many of our new clients often overlook these additional services simply because they are anxious to get their online marketing campaign underway.

In addition to search engine optimization, social media optimization, and online marketing we also offer the following:
  • Web design
  • Graphic design
  • Android and iOS applications
  • Website programming
  • Website/business branding
  • Copywriting
Keep in mind these aren't all of our services but rather just a few of the additional ones we offer and those that are most popular with our clients. When any of these additional services are utilized in conjunction with our search engine optimization services the results can be quite spectacular and exciting. Many of our clients who utilize multiple services noticed that not only does their website traffic increase but their turnover rate increases steadily over time too. Search engine optimization is one thing on its own and a very powerful tool but when used together with any of these other services your website can become a real monster online.

Should you have any questions regarding our SEO services or about any of the services you are currently receiving from someone else please be sure to contact us as we would be happy to help.

Next Revolution SEO specializes in:

Riverside SEO, Inland Empire Search Engine Optimization, and Corona SEO

Tuesday, October 15, 2013

What Keywords Is Your Website Being Ranked With?

We have previously blogged and even tweeted about being wary of any search engine optimization firm that makes promises and guarantees. In an effort to help our customers and potential customers keep their expectations realistic and to help them avoid problems with online marketing we're going to talk a little bit about how a website is actually ranked and the validity of your keywords.

The vast majority of SEO firms will either have someone contact you via telephone to discuss your rankings from time to time or they'll send you some sort of regular update via e-mail. It's very easy to get excited when the firm or individual you've hired to market your website online tells you that your number one or number two for this term or for that term. Keeping your excitement in check is of the utmost importance however because where you rank for specific keywords or phrases isn't nearly as important as is which phrases your ranking with. Some of the more unscrupulous or less than stellar SEO firms/individuals will routinely report that you're ranking number one for a specific phrase or keyword but upon critical analysis you will find that they've been marketing your website with key words and phrases that nobody's actually searching for. This essentially means that no matter how high these rankings might be there utterly useless.

Keyword analysis one of the first things that an SEO professional will undertake when you begin an online marketing campaign. Keyword analysis includes looking at the keywords your competitors are using, the keywords and phrases that people are using to search for the types of products/services you offer, and how well those words and phrases are performing. If you've got a good SEO firm or professional working for you, your representative will contact you after keyword analysis has been completed to tell you exactly what key phrases and words are going to work best for your website. We encourage all SEO clients, be them our own or those working with another firm, to take the keywords they been given and do a little bit of research to ensure that the keywords that have been selected for their website are keywords and phrases that are actually being searched for. A simple search in Google should reveal a multitude of meaningful results if a keyword is as effective as your you're being told.

It's not uncommon to find SEO firms deliberately and unabashedly marketing their clients websites with keywords and phrases that very few people search for. You want your website to be ranked high with relevant keywords and should you ever find that this is not the case don't be afraid to ask questions. Business owners curious as to whether or not the right keywords and phrases are being used for their website can utilize this keyword traffic estimator to find out. Keep in mind there are many tools online with which to check your keyword popularity.

Should you have any questions regarding the keywords you're being ranked with or about any of our services please be sure to contact us, we would be happy to assist you!

Next Revolution SEO specializes in:

Search Engine Optimization California, Orange County Search Engine Optimization, and Corona SEO

Sunday, October 6, 2013

Android and iOS Applications For Your Business

Mobile technology has changed the way business functions both from the perspective of the consumer and the business owner. From a business owner's perspective smart phones, tablets, and other mobile devices have given them an opportunity to make their products and services available to anyone at any time and even get easy feedback. For the consumer Android and iOS apps give them the ability to not only purchase goods from virtually anywhere in the world but to keep a close eye on their favorite retailers, professionals, and services as well.

While the mobile revolution has been well underway for several years some business owners have remained hesitant to jump in and have apps made for their particular business. Chief concerns among such business owners are cost, necessity, and effectiveness. As far as cost and effectiveness are concerned so long as application is programmed competently they almost always help businesses create more turnover. When used in conjunction with search engine optimization the results are often spectacular.

As far as effectiveness is concerned not every business needs a mobile application. Whether or not a business needs one will be determined largely by the products/services they sell. A donut shop for example will, in most scenarios, not benefit from a mobile app simply because not only are there a multitude of donut shops in any given area but people generally don't need regular updates from their favorite donut shop nor are they going to buy or order donuts on line. In contrast a company that sells household goods can have mobile applications developed for their business to not only track sales and stay in close contact with their consumers but allow their consumers to purchase items online without having to wait until they get home and are in front of their desktop or laptop.

Next Revolution SEO is proud to offer mobile application services to all of its clients. Our extremely talented application programmers create apps that not only look good but are extremely easy to use and are compatible with all mobile devices. The mobile applications we offer are completely customized by our clients to reflect their individual business, tastes, and goals. Should you have any questions or be interested in our mobile application services please be sure to contact us.

Next Revolution SEO specializes in:

Riverside SEO, Corona SEO, and Search Engine Optimization Orange County

Thursday, October 3, 2013

Don't Forget Your Website

So you're ready to begin an online marketing campaign and are ready to commit for the long haul. You remain uneasy however about whether your website, as it currently stands, is what it needs to be in order to work in conjunction with search engine optimization in bringing traffic and turnover to your website. Truth be told business owners that undertake an online marketing campaign but don't go the extra mile to have their new marketing team evaluate and when needed redesign their website will ultimately be spinning their wheels.

No matter how great an online marketing firm is or how well search engine optimization is managed, a lackluster website can negate the effects of even the biggest online marketing campaigns. While search engine optimization is designed to help people find your website in search engines easier by ranking it higher in results, an attractive easy-to-use website is key in turning visitors into customers. A website not only needs to have a modern look and be friendly to the search engines but must have a simple yet effective and efficient user interface. This is especially true of websites that sell their goods or services online. You might be surprised to learn that things like design, graphics, and even embedded videos and pictures play big part in conversion rates on website.

While your website may not need a complete overhaul when you begin search engine optimization keep in mind that in the majority of circumstances website improvement/overhaul recommendations are given with the very best of intentions. No online marketing firm wants to see neither your nor their efforts and hard work stunted by a website that isn't eye-catching nor easy to navigate.

Fortunately for our customers we employee a highly talented and experienced staff of web and graphic designers as well as programmers. This team excels at creating websites, design, and graphics that look fantastic and make your website memorable, attractive, and easy to use. Should you have any questions about our search engine optimization services or should you interested in either redesigning your existing website or building a new one from scratch please be sure to contact us so that we be of assistance.

Next Revolution SEO specializes in:

Orange County Search Engine Optimization, Corona SEO, and Riverside SEO

Saturday, September 28, 2013

Next Revolution SEO Packages

Many business owners often contemplate beginning an online marketing campaign but remain apprehensive solely because they're unsure of what it's going to cost. The cost of search engine optimization services varies from company to company and fluctuates depending on a number of different factors. If you operate in a very crowded community where there's lots of competition both on and off-line a successful online marketing campaign may cost you much more than somebody who has very little competition. Likewise, if you're a business owner who wants to compete on a national level you should expect to pay much more for search engine optimization services than someone who wants to compete only in their local or even state area.

Being a small family-owned company allows us to keep our services fairly priced. Whether you are after a large online marketing campaign or a rather simple one our prices are designed to make it easy to enter the world of online marketing. The following is a list of SEO packages we offer:

Next Revolution SEO Marketing Packages
  • Essentials Business Package - $400 monthly
  • Essentials Plus Business Package - $700 Monthly
  • Aggressive Marketing Package - $950 monthly
  • Domination Package - $1250 monthly
Our four main packages vary in price because they do different things though all are very competitively priced. Should you have any questions about any of our marketing packages or like to get a free quote please feel free to contact us via e-mail or by phone at 951-547-4326.

Next Revolution SEO specializes in:

Corona SEO, Orange County Search Engine Optimization, Riverside SEO

Friday, September 27, 2013

SEO: Risk Or Investment?

In speaking with our sales manager Seven Bates today, we discussed what makes search engine optimization such a tough sell. One would think that it would be obvious that websites, like anything else, need a marketing plan behind them in order to maximize both exposure and profit though this is not always the case especially when it comes to SEO. What we discovered in our meeting is that  business owners generally view SEO as a risk rather than an investment.

From the perspective of a technologically un-savvy business owner unfamiliar with the search engine optimization process, online marketing often looks "scary" and carries with it an air of uncertainty. Further complicating the matter for business owners are the derogatory comments about competitors, falsehoods, and broken promises that some online marketing firms take great pride in shouting from mountaintops. All of these things can leave strong impressions on the minds of business people who might otherwise jump right in and begin a marketing campaign. SEO salespersons worldwide have a difficult job ahead of them simply because of the aforementioned things.

While it might be tempting and in some cases very easy for business owners to view search engine optimization as a great risk rather than investment or opportunity it behooves these persons to reconsider their outlook on the process. The days where a business could place a website online and  profit from it without any online marketing haven't existed since the turn of the millennium. Furthermore business owners need to remember that if they've put money into having a website built yet remain opposed to starting and maintaining an online marketing campaign than they're essentially throwing their initial investment out the window. Without good search engine optimization and a consistent marketing effort behind it a website essentially becomes a functionless tool. Sure, some websites will get lucky and be found by curious consumers though the vast majority without search engine optimization behind them are, at best, relegated to the very bottom of Google's search results.

Thinking of search engine optimization or an online marketing campaign as an investment rather than a risk is imperative if you plan to have a website built/have one online and want to see a return on that investment. Chances are good that your competitors not only have SEO pushing their sites forward but they've been at it for quite a long time. If your competitors are running an online marketing campaign and you are not it's unlikely that you'll see the returns you'd hoped to get from putting a website online. The truth is that there is risk involved in any venture for business but it's folly to believe that an online marketing campaign isn't a worthy investment or worth the small risk involved. In many cases, even for those business owners who pay very little for search engine optimization, the return on investment for SEO is far greater than what they pay into it.

If you're a business owner who has trepidations about beginning an online marketing campaign for fear of throwing your money away we encourage you to not only take some time to reconsider your position but to do research online and even speak with a number of people who've paid a firm to market their website for them. Additionally, speaking with business owners who have a website but no SEO behind it will help you get a good idea of just how great an investment search engine optimization actually is.

Should you have any questions regarding our search engine optimization services or about the myths and stigmas surrounding the SEO industry please don't hesitate to contact us. We would be happy to assist you!

Next Revolution SEO specializes in:

Corona SEO, Orange County SEO, Riverside SEO, Inland Empire SEO

Wednesday, September 25, 2013

Small Business Ethics And Principals

Prior to hiring any search engine optimization firm it's often a priority for potential customers to brush up on any company they're interested in. This includes things like reading reviews, speaking with current or past clients, and of course visiting a company's website and reading their about page.

Often lacking in today's business world, especially whereas SEO companies are concerned, is customer service. It seems the larger a company is the smaller and less pleasing their customer service and their services become. This is because as SEO businesses grow, like all other businesses, things tend to become hurried and there is often less attention paid to detail in all things but sales.

While it's certainly true that our company has grown considerably since its inception in 2006, we're still a small family owned and operated search engine optimization company. As is the case with most other businesses we are proud of our growth which is enabled us to better serve our clients but we have never lost sight of, nor will we ever, the people who hire us to market their websites online. We do not view any of our customers as "customers" but rather think of them instead as people and family. No matter how large we grow we will never abandon nor allow our small business principles and ethics to be eroded.

We place a heavy emphasis on both giving our customers peace of mind and making them feel as though they know us on a personal level. We also enjoy getting to know our clients and it also allows us to better serve them. Having excellent rapport with our clients makes communication with them much more effective, efficient, and comfortable for all involved.

Should you have any questions about our online marketing services please be sure to contact us that we may be of assistance.

Next Revolution SEO specializes in:

Corona SEO, Orange County SEO, and Riverside SEO

Monday, September 23, 2013

Website And Business Branding For Your Website

One aspect of search engine optimization that often gets overlooked is the branding of one's business/website. Many SEO firms focus so heavily on things like keywords and content that they often forget it's also about presentation and customer experience. While things like keywords and content are of the utmost importance and will ultimately drive traffic to your website, the importance of proper branding should not be neglected nor ignored.

The proper branding of a business's website includes several different things. It usually begins however with the actual design of a website. SEO professionals will assess an incoming clients website to determine whether or not it is both reflective of their products/services and easy to navigate. Your SEO professional will also take note of how pleasant things are look. Distractions such as too many pictures, outdated or odd designs, and poor programming all need to be addressed when one first begins an online marketing campaign. The hard work that goes into keyword research, writing content, and the actual marketing of a website becomes a moot point when a website hasn't been properly branded. Giving customers a pleasant and simple yet efficient experience on one's website is often the difference between a visitor and a customer.

Search engine optimization helps search engines and potential customers find your website. Proper branding however turns "looky loos" into customers. If you have any questions or concerns about the branding of your website please do not hesitate to contact us via email or by phone at 951-547-4326.

Next Revolution SEO specializes in:

Corona SEO, SEO Consulting Orange County, and Business Website Branding

Wednesday, September 18, 2013

SEO Working Everywhere For Your Business

So you're interested in our search engine optimization services but you don't live in our immediate area and you are not sure which areas our services cover? While we are located in Corona California our services can be utilized by anybody living anywhere. While the vast majority of our clients operate out of the Inland Empire and/or Orange County, we do have a small number of clients located in other states that do very well.

That's really the beauty of SEO, the fact that you can hire virtually anyone living anywhere to do the job so long as you have confidence in their reviews and their services. Generally speaking search engine optimization works the same regardless of where your business operates from. Things like keywords, addressing your online competition, and content are the same regardless of what state you live in or do business out of. Additionally things like cell phones, Skype, and the Internet in general have made it very easy to stay in touch with your SEO professional.

Should you have any questions or concerns about hiring an SEO firm that isn't in your immediate or any of your surrounding areas please be sure to contact us. We would be happy to answer any and all questions you may have.

Next Revolution SEO specializes in:

Orange County Search Engine Optimization, Riverside SEO, and Corona SEO

Friday, August 23, 2013

Keyword Analysis And Usage

When you begin an online marketing campaign with any firm one of the first things that's going to happen is a very careful analysis of your website's key words (if you have any at all). Keywords are extremely important in search engine optimization, simply put, because these are the terms consumers will use to find your website online. While it is true that some individuals demand that their marketing firm utilize certain words or phrases, it's always a good idea to go with the recommendations of the professional you hired.

Considering an online marketing professionals suggestions when it comes to keywords before considering your own is extremely important because these individuals do extensive research into what terms people are utilizing in search engine's to find the services/products an company is offering. They will also look at the websites of close competitors in order to determine how successful their keywords are being utilized. The recommendations received from your online marketing professional are not a result of haphazard guesswork but rather carefully examined data.

Though there are many other factors in an online marketing campaign that make a website successful, utilizing the right keywords is one very important piece of that pie. It may be very tempting to ask your search engine optimization professional to use your keywords over those that they recommend but to do so is not just folly but a waste of money as well. It's not a good idea to take your car to a mechanic only to recommend they use your tools and/or perceived knowledge to fix your vehicle.

Should you have any questions about keywords or about online marketing for your website please do not hesitate to contact us as we would be happy to assist you!

Next Revolution SEO specializes in the following:

Corona SEO, Inland Empire SEO, and Orange County Search Engine Optimization

Wednesday, August 21, 2013

Increasing Your SEO Budget

There are many business owners who hire a firm to market their website online. There are also many business owners who find that the budget they had set aside when they began their online marketing campaign isn't enough to make their website competitive online. When a business and their online marketing firm has done all they can with a specific budget search engine optimization firms may sometimes recommend a client increase their online marketing budget.

This isn't because they want to make a sale or they're simply out to take a customer's money but rather because there may be so much competition online that getting recognition may be difficult on a smaller budget. They may also recommend an increase in their clients online marketing budget because a specific competitor may have dedicated a much larger budget to their own marketing campaign. SEO should be thought of as a game of chess played online. Not only will some companies bring more expensive boards and chess pieces to a collective game but they will also have invested much more time into playing the game. As such recommending an increase in their clients online marketing budget is often done only because it's absolutely necessary. When your website is marketed online it is important to remember your website isn't the only one out there that offers your services/products nor is the only one that contains similar content. Business owners must be prepared to not just market their website but compete with other websites as well.

In the vast majority of scenarios where an increase in budget is necessary, businesses will see the results from this increase provided they are patient enough to wait the 6 to 9 months it usually takes to see results. There are those business owners however that agreed to increase their online marketing budget only to revert to their original smaller budget when they don't see results after just a couple of weeks or even several months. This is no different and is just as big a waste of money as it is to begin an online marketing campaign with any size budget and then cancel after just a few months. Patience, patience, and more patients are required in any online marketing campaign regardless of budget. Keep this in mind should your search engine optimization professional recommend and should you agree to an increase in budget.

It is foolhardy to dismiss recommendations to increase your online marketing budget as "now they want more money out of me?" or even "aren't I paying enough already?" The truth is most search engine marketing specialists aren't out to take as much money from you as they possibly can and sometimes you're not paying enough to be competitive online.

Should you have any questions about search engine optimization or should you like to begin an online marketing campaign please be sure to contact us that we may be of assistance!

Next Revolution SEO specializes in the following:

Search Engine Optimization California, Riverside SEO, and Orange County Web Design

Monday, August 19, 2013

SEO Facts To Keep In Mind

When searching for a company to market your website online you will have undoubtedly come across salespersons that make a wide variety of different promises and or guarantees. Unless an individual knows a thing or two about search engine optimization they're likely to believe and be taken by many of the promises and guarantees they hear. While it's true that small guarantees can be made any online marketing company that makes promises to individuals should be looked at with a very skeptical eye.

Many of our clients have come to us wounded having fallen prey to outlandish promises and guarantees that come from overly eager salespersons. We hear everything from "this is the be all and end all solution for your business" to "We guarantee you'll be number one in Google in just under a month". We operate our business on the principles of integrity, honesty, and providing outstanding customer service. As a result of the way we operate our business we believe that education is key to not only understanding what an online marketing campaign can do for a business but what it cannot do as well. We are successful in part because we make sure our clients understand, quite clearly, what to expect from their online marketing campaign.

It's a fact that many business owners enter into an online marketing campaign believing promises and guarantees and with their own unrealistic expectations. Prior to beginning any online marketing campaign and before you accept as truth any promises or guarantees the following things need to be kept in the back of an your mind.
  • Online marketing will not make you rich overnight and probably won't make you rich at all. The purpose of an online marketing campaign is to gain exposure for a website and make it easy for consumers to find when searching for specific key terms. An online marketing campaign is just one piece of the business/website success puzzle.
  • An online marketing campaign requires patience, time, and most of all persistence.
  • Though there are a few rare exceptions, most websites will climb a search engines rankings slowly.

  • Don't expect to see your website at the top of the list even after a few months.

  • Dedicating a small budget to search engine optimization when your competitors are paying out more will not allow you to usurp and in some cases even be competitive with them online. In cases where competition is heavy within an industry a small budget may do very little to get you the online recognition you desire or expect.
  • When you cancel an online marketing campaign your rankings will drop significantly. You should not expect to maintain rankings you achieved through an online marketing campaign once you pull the plug.

  • Even the best online marketing campaigns ran by the best marketing firms will see rankings fluctuate from time to time. Regardless of how much money you put into your online marketing campaign and no matter how well you're doing there will be times where your rankings go down a bit and come back up. Don't panic! Though this is expected by industry professionals many business owners either don't understand this or forget when they have a bad couple of weeks or even a month. This is not cause for concern, alarm, nor does it mean the company you've hired isn't doing their job.
  • Any time you decide to put more money into your online marketing campaign you should expect to see results from that after many months just as you would if you were starting a brand-new online marketing campaign. Search engine optimization always takes time.
  • Business owners who begin an online marketing campaign should not expect to see solid and consistent results from that campaign for at least 6 to 9 months at minimum. Depending on the amount of competition they have online, the amount of SEO their competitors are getting, and the search engines themselves, business owners need to be prepared for the long haul. Canceling because you don't see results within a few weeks or even a few months is no different than throwing money into a fireplace. If you're not prepared to commit don't start an online marketing campaign.

  • Depending on the goals a business owner has an online marketing campaign will be beneficial in different ways to them. Obviously it's much easier to market a website/business in its local area than it is to try and take on competition on a national level. It's also far less expensive!
By keeping these things in mind both prior to and during an online marketing campaign and by keeping expectations grounded business owners will find great success and satisfaction in whatever online marketing campaign they decide to undertake. Should you have any questions about our search engine optimization services or about what to expect from an online marketing campaign please do not hesitate to contact us!

Next Revolution SEO specializes in the following:
Orange County SEO, Search Engine Optimization California, and Corona SEO

Friday, August 16, 2013

Testimonials & Your Peace Of Mind

The vast majority of people don't feel comfortable hiring a company or an individual contractor for anything unless they first read reviews and/or testimonials from a company's past and/or current clientele. Reviews and testimonials can be very telling regardless of which company they belong to. Armed with information about a company and after having read or watched testimonials consumers can make an educated decision in hiring a company or contractor.

Having access to reviews and testimonials is especially important in the search engine optimization industry. Online marketing firms are a dime a dozen these days and some of them are less than reputable. Additionally all of these companies will market your website/business online utilizing different strategies. Watching and reading testimonials/reviews can give individuals interested in online marketing great insight as to what techniques a company might use in not only marketing their website but what type of results the company generally produces as well.

At the Next Revolution and SEO we understand that the decision to begin an online marketing campaign isn't always an easy one though these days they are completely necessary if a business wants to remain relevant online. As such and in order to facilitate peace of mind we are featuring just one of our many testimonials here on our blog. The following testimonial comes from Kristen White of TH2 Technologies. Her company offers computer and networking services to all of Orange County and has been part of the Next Revolution SEO family for nearly 4 years.

If after watching this video you find yourself with questions about our company as a whole or our services please do not hesitate to contact us. We would be happy to assist you!

Next Revolution SEO specializes in the following:

SEO Consulting Orange County, Corona SEO, and Orange County Online Marketing

Tuesday, August 13, 2013

SEO: Don't Pay For More For Less

Are you considering starting an online marketing campaign but remain on the fence because you're not sure which company to hire? You might also be having a difficult time determining the difference between the companies are considering. Of course things like customer service, price, and reviews all played important parts in the decision to hire or not to hire an online marketing firm however there are other things to consider.

The vast majority of online marketing firms these days have broken up search engine optimization into two, three, and sometimes more sub-categories in order to get you to pay more for something you used to be able to get for one fee. Search engine optimization, more commonly known as "SEO", no longer covers a business's marketing needs as it once did. This isn't to say that search engine optimization has become ineffective, quite the opposite, however most online marketing firms have degraded that service by breaking it up into several smaller services in order to get more money from you.

Here at Next Revolution SEO we believe in not only delivering a great service at a fair price but in offering a comprehensive online marketing service. When you select one of our packages for your business/website you get all those things other online marketing firms force you to pay for separately. Moreover what you receive when you hire us to market your website/business online is a customized service that fits the needs of your business and your goals. Should you want us to manage your businesses social media pages or should we deem that necessary we do that at no extra cost to you. Other companies will charge you an additional fee to do so and refer to it as "SMO" and sometimes "SMM".

Should you have any questions about our comprehensive online marketing services please be sure to contact us so that we may be of assistance.

Next Revolution SEO specializes in the following:

Corona SEO, Orange County SEO, and Riverside SEO

Friday, August 9, 2013

SEO: The Pot Of Gold At The End Of The Business Rainbow?

As a business owner contemplating whether or not to begin an online marketing campaign it is likely that you have several things on your mind including questions you need answers to. It's also very likely that you've been told by other business owners, who have had less than stellar results from their online marketing campaign, that this isn't something worth spending money on. Prior to hiring any firm to handle search engine optimization and any type of online marketing campaign for your website it is important to keep your expectations grounded and remember that the success of an online marketing campaign is based largely on what you put into it.

Individuals who become disillusioned with either their own online marketing campaign or the firm running it will likely whisper several things in your ear. You might hear "don't put money into that, you won't see any results", "they're just taking your money and not really doing anything", and of course the all too common but misconceived "I didn't get what I was promised". Regardless of which SEO firm you talk to it's a safe bet they've heard all of these phrases uttered by wounded business owners who are afraid of throwing money out the window. The moment you hear any of these things from business associates or even other business owners you need to ask yourself the following:
  • What SEO firm did he/she higher?
  • How long did he or she run this marketing campaign for?
  • How much were they spending on their campaign?
  • How much competition does he/she have online?
  • How consistent was he/she with their campaign?
  • What kind of expectations did he/she have when they began this campaign?
  • How much did he or she know about search engine optimization before they began their campaign?
These are important questions to ask yourself because they can give you great insight as to why they have became so dissatisfied with their SEO firm or the campaign itself. While it's true that some businesses will be more successful with their online marketing campaigns than others, as a general rule any business that begins an online marketing campaign will see an increase in traffic and in most cases an increase in turnover. The vast majority of business owners begin having big problems with their SEO company after just a few months simply because they either don't understand how the process works or they have forgotten what they were told by the company representative in the very beginning. While some websites might see immediate success in search engines this is rare. Most websites either don't maintain that success and/or won't see regular success for upwards of 6 to 9 months. You'd be surprised at just how many business owners/managers contact their SEO firm and angrily proclaim that they're not getting anything for their money.

As far as getting what they pay for business owners can ask for ranking reports any time and any reputable SEO company will be able to provide those to them within just a short amount of time. These reports will show just how far a website has risen or sank in search engines ranking. Any time you receive a ranking report however you need to keep in mind the amount of time your website has been receiving search engine optimization and how much you are actually paying. These two things play a big factor in where a website is ranked and the time frames in which you might see those rankings. Any business owner who expects to be number one or even on page one of any major search engine within just a few weeks or even a few months time is not only fooling themselves and may have been mislead as well. Reputable SEO firms will tell their new clients exactly what they can expect to see and what kind of results they expect based on what the customer has agreed to pay.

Unfortunately these facts, though often communicated clearly, are quickly forgotten. Many business owners with unrealistic expectations and with whispers of disillusion in their ears often think that paying for search engine optimization or any type of online marketing campaign means that they'll be sailing their yacht across the ocean in just a few months time. This is never the case and individuals promised the world prior to signing on with the any SEO company should be very wary of such promises or guarantees as well as the companies that make them. Online marketing is nothing more than marketing a website on the Internet. It takes a lot of hard work, time, money, consistency, and above all patience. It is not the be all and end all to your business success but rather is a very important part piece of that puzzle.

The bottom line is that search engine optimization and online marketing campaigns work and work well for any business that undertakes one. While results obviously vary based on a number of factors, any website that has an online marketing campaign behind it will always see some sort of improvement even if it's not the type of improvement that the owner expected. If you are on the verge of signing up for an online marketing campaign or search engine optimization be sure to ask lots of questions and be wary of promises and guarantees. Like all of the things in life if it sounds too good to be true or sounds too easy then that's most likely the case.

Should you have any questions about online marketing campaigns or about our search engine optimization services please be sure to contact us so that we may be of assistance!

Next Revolution SEO specializes in the following: Orange County Search Engine Optimization, Corona SEO, and Riverside SEO

Tuesday, August 6, 2013

A Side Of Customer Service To Go With Your SEO

Any business that wants to be taken seriously will have a website online. In years past simply having a website was enough to not only get recognition on the Internet but to convert visitors to sales. These days however a website without some sort of online marketing campaign working behind the scenes to drive traffic to it is essentially a functionless tool. What many business owners often fail to recognize is that advertising online is very similar to advertising off-line in that if you don't do it very few people, if any at all, are going to know you exist. Having a website built, leaving it online, and hoping for the best aren't going to cut it.

Business owners who have a website but no marketing campaign behind it often find themselves frustrated by the fact that nobody can find them in any of the search engines. This is the primary motivation behind business owners seeking out a company that can handle their online marketing campaign for them. While it's true that some business owners attempt to do handle search engine optimization on their own, those that do are quickly inundated by data they don't understand and policies and techniques that they don't have time to learn. With a strong search engine optimization campaign backing a website business owners will, over a period of time, see their website found far more easily in search engines and their traffic/visitors increase as well. Furthermore websites that are found easily via search engines tend to have a higher conversion rate than those that are not found only with great effort and those that are not found at all.

For many business owners/managers hiring a firm that specializes in search engine optimization is the light at the end of the tunnel they're looking for. Many of these people however become soured to the process because of unrealistic expectations, high costs, and a lack of customer service. As a result of this we here at Next Revolution SEO we provide business owners with not only affordable online marketing packages but unparalleled customer support is well. When you contact us with questions or concerns you'll never speak to a machine. You'll be greeted by a member of our friendly and knowledgeable staff each and every time. More to that, it's highly likely you'll speak with the same individual often. It is our belief that many business owners will find peace of mind when they not only see the results from our services but from the ability to speak with human beings as well. All questions and concerns are responded to and resolved within a 24 to 48 business hours so you'll never be left worried, wondering, or unsatisfied.

With comprehensive and affordable search engine optimization packages available for business of all sizes and customer support that can't be found anywhere else within the industry it's not difficult to see how we've become Southern California's most popular SEO service.

Should you have any questions about our online marketing services feel free to contact us any time!

Next Revolution SEO specializes in the following:

Corona SEO, Riverside SEO, Inland Empire Search Engine Optimization

What Search Engine Optimization Is And Is Not: "Realistic Expectations"

Of the many businesses who venture into search engine optimization, only a handful begin the process with realistic expectations which is largely due to a misunderstanding of what SEO is and what SEO is not. Having a good understanding of what SEO can and can not do for your website is a big part of whether or not your campaign will be successful.

Realistic Expectations: What Search Engine Optimization Can Do For Your Website/Business

Search engine optimization does several things for your website but is designed solely to drive traffic to your website. Essentially you'll want to think of SEO much the same as you would producing and running a commercial on television. The purpose of both is to expose as many people as possible to your products and/or services. Without advertisements a business can only grow so much and survive for a short amount of time. What makes optimizing your website different from running an ad on television however is the fact that the internet is open and accessible to people all over the world.

This means virtually anyone can find and view your website through a simple search. A website without any or very little search engine optimization however may not be found or at least found in a prominent position in search results. This means while you may have local visitors or people who know of your site through business dealings, most people won't even know it exists. Websites that have been properly optimized however will garner the most attention from search engines and in turn will be placed much higher in search results.

Now in terms of what to realistically expect from online marketing, you'll want to keep in mind that there are several things that factor into how successful your online marketing campaign is. These are as follows:

Marketing Company - Not every SEO firm operates the same way. Some are White Hat, some are Black Hat and some fall into the grey area in between the two "Hats" of SEO. The majority of these firms fall into the White Hat category but they all incorporate different methods and utilize different tools when optimizing a website. Companies will also vary greatly in the keywords and phrases they choose which determines who finds you and for what terms. There are many online marketing firms that choose keywords which have little to no competition online. At Next Revolution SEO we determine what keywords are search for most and that are related to your products/services. When you hire us for search engine optimization you'll be competition with what we call the "big dogs". We optimize your site so that it not only gets attention from search engines but is competitive with your online competition.

Time - SEO is not process that works overnight, in a few weeks or even a couple of month. Any company that tells you to expect fantastic results in a relatively short period of time is being dishonest with you. While it's true that you'll see some significant boosts to the number of visitors you receive after just a few months, the biggest results, i.e. first page results and placement usually does not occur for 6 to 9 months. Additionally the longer your website remains optimized and online the better your results will be. Those who start a campaign and then quit will find that the work done and money spent on their website will be all for not. SEO requires patience and consistency and a whole lot of time above all else.

Consistency - If you're planning on having your website optimized on a semi-regular or irregular basis and expecting good results, you'll be sorely disappointed not long after you begin the campaign. Successful search engine optimization campaigns are those that see business owners practice patience and consistency. You can not expect to find success in an online marketing campaign by starting and stopping, stopping after you reach a specific goal, or dramatically fluctuate your SEO budget. SEO  requires a long term commitment both on the part of the individual investing in the campaign and by the firm running it.

Realistic Expectations: What Search Engine Optimization Does Not Do For Your Website/Business

Once more Search Engine Optimization is not a miracle cure for a struggling business nor is it the last thing you'll need to do in order to take your business/website to the next level. Those who have their websites optimized and then stop the campaign after what they feel are disappointing results inside of 3 to 6 months are foolish. You can expect great things from SEO however the process and results take a fair amount of time.

If you have questions about online marketing, or would like to begin an online marketing campaign for your website please don't hesitate to contact us for assistance. Consultations are free and we'd love to hear from you. Be sure to visit our website for more information!

Phone: 714-726-4485