Friday, November 13, 2009

What Search Engine Optimization Is And Is Not Part 1

In an effort to clear up confusion and to dispel many of the rumours and speculations surrounding Search Engine Optimization in California we will be dedicating our next several blog posts to the many questions we field from both prospective and existing clients. It is our sincere hope that this inside look at search engine optimization ca, will help everyone out there recognize what SEO is and what SEO is not.

SEO 101: What Search Engine Optimization Is

Search engine optimization or "SEO" is more commonly referred to or thought of as internet marketing for businesses. While this is essentially true referring to it as such often allows the words search engine optimization to slip from the minds of those who pay for such a service. Search engine optimization is a process by which those familiar with the inner workings of the search engines optimize your website so that these search engines can find, identify, and then rank your site. The greater the optimization the more exposure your business will have online. The details of exactly how this all works is a topic we'll discuss in a future post.

SEO 101: What Search Engine Optimization Is Not

Search engine optimization ca, is not the solution to what ails your business. It is also not the be all and end all solution to the marketing of your business. Furthermore it's also not a miracle though some SEO firms out there market their services as though they are just that. Like any other marketing venture, search engine optimization California is a small but significant part of advertising your business.

The majority of businesses that exist today have some type of online presence, be it a website, blog, or Social Media accounts. As such most of these businesses seek exposure for their sites, pages, blogs, etc. Search engine optimization is often sold or promoted as a service that will drive so much traffic to your site that you'll soon have the means to retire. The truth of the matter is that this is just not the case. While search engine optimization California is designed to and ultimately does bring more visitors to your website don't buy into the claims made by so many SEO firms. Search engine optimization works and works wonders for those who choose the right SEO firm, are consistent, and begin the process with realistic expectations. Those business owners who begin working with a search engine optimization Ca, company and believe that they'll see huge results right out of the gate will find themselves disappointed and feeling duped.

Understanding What You're Paying For

Business owners looking to start an online marketing campaign would be wise to research many different search engine optimization companies. They all offer something different and operate different so the results you get with one company might not be what you get with another. Before you ever sign up ask the representative with whom you're speaking to any and all questions you might have about SEO. The more you know about search engine optimization California and the better you understand the process the more you'll appreciate what it does for your website and for your business.

Search Engine Optimization Questions You Should Ask
  • How much traffic will this process bring my website?

  • When can I expect to see results?

  • Does SEO increase only my traffic or will it help with turnover on my website as well?

  • How many hours a month must I dedicate to SEO in order to see results?

  • What will it take to usurp my online competition?

  • Is search engine optimization something that can be done on a regular or irregular basis?

  • What happens if I stop an online marketing campaign? What effects might that have on my website/business?
If you have questions about search engine optimization Ca, or would like to begin an online marketing campaign for your website please don't hesitate to contact us for assistance. Consultations are FREE and we'd love to hear from you. Be sure to visit or search engine optimization Ca website for more information!

Phone: 714-726-4485

Next time: What Search Engine Optimization Is And Is Not Part 2
"Realistic Expectations"

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